This Is Why Dark Academia Fashion Is Booming In 2020 (+ 30 Amazing Styles)
Dark Academia has become one of the trendiest fashion topics during the COVID-19 pandemic.
Right now, there are over 150,000 #darkacademia posts on Instagram and a million posts on Tumblr.
The topic is growing fast on Reddit as well.
However, the most significant wave of interest comes from the TikTok generation, with almost 20 million views to date.
But what is Dark Academia and why is it booming right now? Here is everything you need to know!
What Is Dark Academia?
Dark academia refers to a new aesthetic style that draws inspiration from the classic Greek arts, writing, architecture, deeply infused with Gothic elements and concepts of death.
Dark academia fashion style is designed to reflect a subculture that emphasises on education, learning, reading, writing, and hence the ‘academic’ touch.
However, what makes the dark academia fashion look so distinct from the classic academic fashion style is the ‘dark’, gothic aesthetic influence.
To best picture the ‘dark academia fashion’, imagine someone wearing a pair of vintage tweed pants.
Add to that image a slubby thick yarn cardigan and a worn satchel, packed with academic papers and books.
The DA style is filled with nostalgia vibes.
The Dark Academia subculture revives the 19th century of private English boarding schools and Ivy League colleges in New England.
The Dark Academia Aesthetic
Right now, the Dark Academia aesthetic draws a lot from the Greek culture and arts, but also from the Harry Potter films.
Popular with the teenagers posting on social media, the Harry Potter series made wool sweaters, rich textures cardigans and chocolate brown pants, fashionable again.
To fashion critics, the Dark Academia aesthetic is similar to the classic preppy style.
Preppy became famous for its chinos, argyle and crewneck sweaters.
Also, for its grosgrain and woven leather belts, madras, and button-down Oxford cloth shirts.
In that sense, the Dark Academia aesthetic is very similar.
Yet, it is more Autumn-Esque, with duller and darker colour palettes.
Why Is Dark Academia Fashion Booming Now?
This spring saw schools from all over the world come to a halt.
There aren’t any more classes or studies abroad.
There are no more graduations, proms or fashion show-offs.
Moreover, what’s going to happen in September remains somehow unknown.
However, teenagers missing school – because of the Coronavirus lockdown – have chosen a style that keeps them somehow connected.